Montreal, Quebec 6/16/2010 12:01:02 AM
News / Business

tombola Scoops Top Award for Online Bingo Operator 2010 at Bingo Summit

tombola.co.uk won the coveted Online Bingo Operator 2010 award at the 5th Annual Online Bingo Summit which took place in London last week.

The annual online bingo industry awards were held in the evening, Tuesday 8th June at the Victoria Park Plaza hotel in central London. Operators, affiliates and software providers attended the well-respected event and voted from a short list of nominees.

tombola is the UK’s biggest online bingo site with more players than any other bingo site (source BingoPort) and also currently sponsors Emmerdale on ITV, one of the UK’s biggest TV programs with 7 million regular viewers. “We have had an amazing last 12 months and are thrilled to win this award. Receiving recognition from within the industry for our recent achievements means a lot to us, we are really proud.” said Dawn Clayton, Head of Marketing at tombola.

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players. You can find out more about tombola’s affiliate program at www.tombola.co.uk/affiliates.

It had been an exciting week for tombola as their new Emmerdale idents launched on Thursday, June 10th. As with the last campaign, tombola featured their players as the main focus of the bumpers to promote the community aspect of tombola.

A small group of players were taken away on a mini tombola holiday for a three day shoot where they did lots of activities including horse riding on a beach, salsa dancing, ten pin bowling, enjoying rides on a Victorian fun fair and much more! The bumpers were shot in a ‘fly on the wall' format and the director captured some fantastic moments and fun times. These will be on air at the start, middle and end of each Emmerdale show on both ITV1, ITV2 and online.

More than £3M in cash prizes are won every week on tombola.co.uk. Dawn Clayton added: “Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola.co.uk. The show's reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand and it’s wonderful that the players had such a great time on the shoot. Winning the online bingo operator award has topped it all off!”

The entire tombola affiliate programme is powered by the Income Access
affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand.

About tombola

tombola and its associated companies have been involved in bingo for almost 50 years. One company has been the leading supplier of bingo tickets to traditional bingo clubs since the 60s. tombola began offering players free to play, instant win games at www.tombola.co.uk in 2000. From January 2006, tombola was responsible for the design, management and development of one of the UK's biggest bingo sites - Sun Bingo. Tombola was relaunched as an online bingo gaming site in April 2008 and is now the biggest online bingo site with more paid for players than any other site (source: bingoport).


About Income Access


As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with close to 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.


CONTACT INFORMATION
Nicky Senyard
Income Access
+1 514 849 8595
www.incomeaccess.com


###