If you’re trying to generate more leads then I’m guessing that you want to maximize the amount of money you make with those leads. The best way to do this is by creating a sales funnel, at least it’s a lot better than just making one sale from your leads and never selling them anything again.
The truth is that there is more than one way to create a sales funnel, so keep on reading if you want to discover the 3 biggest mistakes most entrepreneurs make when building their sales funnel.
Here Are The Top 3 Sales Funnel Mistake You Should Avoid Making
Avoid Sales Funnel Mistake #1: Selling too soon.
This may not make sense it first, but the last thing you want to try and do is sell right away, rather you want to offer your prospects something for free. For example you can offer them a free report.
If you give your prospects good quality free information at the start of your funnel when they come across your first offer they’ll be much more likely to buy whatever you are selling than if you tried to sell them at the start.
There are a few reasons this happens: first, you’ve developed a level of trust with your prospects and trust is one of the most important things you need when making sales; and second, if you do this properly they will be eagerly anticipating the next communication they get from you.
Avoid Sales Funnel Mistake #2: Not capturing your prospects information.
Picture this scenario: you own a grocery store and your prospects come in it just to buy bread. Your customers only come in to buy one loaf of bread then walk right out without buying anything else.
What you want to do is funnel your customers through your store so that they buy more groceries on the way from getting the bread to the front counter, you can consider these to be “upsells”. You can get them to buy some milk, some fruits and vegetables, etc.
Now even if they do this and buy more from you, this still isn’t an effective sales funnel. This is because once they make those purchases, they leave the store and you can’t follow up with them because you haven’t captured their information. They may never come back again.
If you put up a squeeze page, you’ll have the ability to follow up with those leads over and over and keep them coming back even if they don’t make a purchase the first time around.
There are several ways to get a squeeze page in place. You’ll want to make sure that it’s the first thing in your sales funnel. A lot of people get it wrong when it comes to making the squeeze page and that completely destroys their sales conversion right at the start.
Avoid Sales Funnel Mistake #3: Failing to test your funnel
Many people develop sales funnel that look really nice, but the fact is that it’s a very leaky funnel the drips out money and loses prospects at every part of the funnel. An example is a squeeze page that only keeps 10% of your leads. That means that 90% are dropping out and getting lost forever!
Testing and tracking your sales funnel is the only way you’d be able to tell whether your were losing this many leads or not. It’s very easy to implement tracking and testing systems into your sales funnel, and I have a few tricks on how to get the most out of it.
This way you know that you have a very nice well oiled sales funnel that converts prospects into sales and sales into multiple sales over and over again.
