O2 Media’s Hit Morning TV Show “The Balancing Act” Welcomes Healthy Pets Brands – Makers of “Freezy Bones™” – to the Program!

(Pompano Beach, FL – June 2010)  People have sometimes compared the family dog to a “garbage disposal” – whatever’s left on your plate at the end of the meal, just give it to the dog and they’ll lick it clean!  But giving dogs table scraps, bones, and fatty treats all the time can seriously affect their health.  Make sure to tune in to The Balancing Act June 15^th at 7:00 am (ET/PT) on Lifetime Television to find out about a new doggie snack that won’t fatten up your pooch.

They’re called “Freezy Bones™,” and they’re a delicious new frozen treat for your dog that’s low in calories and loaded with vitamins and minerals to keep your best friend healthy and energized.  “The Balancing Act is a great way for us to educate viewers about the dangers of traditional dog treats” says Scot Stone, Vice President of Healthy Pets Brands, LLC.  “For example, many people don’t know that rawhide, a common doggy treat, is very hard to digest and can cause a physical obstruction in the dog’s stomach or intestine.”

“Freezy Bones™” are sold right off the shelf in a unique package that allows you to freeze them at home before serving.  That way you won’t have to rush home before they melt!  It also allows specialty pet stores to carry “Freezy Bones™” even though they may not have a freezer in their store.

“Having Healthy Pets Brands on ‘The Balancing Act’ has brought yet another great solution to women, one that will have a real impact, and help them balance their lives.  This is the essence of solutions-based programming, and we are proud that we could bring this innovative technology to our viewers” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.

“Freezy Bones™” are made with only natural flavors and come in three different formulas:  Daily Vitamin, Senior and Odor Control, all containing only 25 calories per serving.  Coming soon are Healthy Coat and Organic Diet.

Find out how to indulge your dog the healthy way at www.freezybones.com

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com.  For the show’s newsletter go to www.thebalancingact.com/join.php.  For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at www.o2mediainc.com .  For Media-Marketing Relations, contact Steve Zucker, szucker@o2mediainc.com , (954) 691-1102.

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