News / Internet
CREATIVE PLANET’S DIGITAL PRODUCTION BUZZ COVERS NEW SONY CAMERAS, “SPEED RACER,” DVD FORMATS, INTERNET ADVERTISING AND DEMO REELS
Digital Media Podcast Features Rob Willox, Bruce Nazarian, Charles E. Little II and David Viner
Rob Willox, Director of Marketing for the content creation division in Sony Electronics’ Broadcast and Production Systems Division discussed – among a number of topics – Sony’s newest cameras, using Sony’s new F-23 camera for “Speed Racer” and multiplying video formats. “This year starting at NAB we’ve got eight different high-definition production cameras that are non-consumer under $10,000. I think that’s the first time in our history we’ve had that rich of a product offering on the lower-end and I think that’s in response to a growing community of people who want to create content on a budget,” said Willox. “I think the whole industry is trying to move in a direction that high-definition in production is attainable pretty much by anybody at various quality levels.”
Digital Production BuZZ regular Bruce Nazarian provided his take on the continuing impact of Blu-Ray DVD on the industry. “I do want to remind everyone that SD DVD is not a dead format. There are over 93,000 DVD titles that have been released in the nearly 10 years DVD has been around as a format,” he noted. “You can create wide-screen content very inexpensively on standard definition DVDs if you don’t really need at this point to absolutely, positively, have to go to Blu-Ray…it’s a little more affordable.”
Creating and marketing an impressive demo reel was discussed with Charles E. Little II, creative head of Tatu Creative, Inc. Little advised, “I think the most important thing regarding making a demo reel in this day and age is to start with a creative mind and really have a good idea of what your reel is going to look like before you even set out creating it, and how it’s going to be different from what else is out there in the world.”
Finally, David Viner of 60Frames gave his scoop on internet advertising and how to integrate ads and content. “If you look at generalized advertising in the world today, there’s tons of advertising that’s sort of not specifically targeted at a particular niche – just broadbased advertising that’s meant to build brand awareness,” said Viner. “On the other hand, you have lots of very specialized advertising. You know, most of the advertising like on things like MTV – or even online in a lot of smaller niche social networks – are things that are targeted at extremely specific demographic and psychographic categories of people.”
To listen to this show, or others from Creative Planet’s Digital Product BuZZ archives, visit our website at www.digitalproductionbuzz.com/archives.
About our Guests:
Rob Willox, Sony. www.sony.com/cinealta
Bruce Nazarian, DVD Association. www.dvda.org.
Charles E. Little II. www.tatucreative.com
David Viner. www.60frames.com
About Creative Planet’s Digital Production BuZZ
Creative Planet’s Digital Production BuZZ is part of a family of related websites and magazines managed by New Bay Media. Creative Planet’s Digital Production BuZZ was the first podcast on air about digital production and remains the leader of programming related to the subject. The BuZZ is produced by production and post-production veteran Cirina Catania and co-hosted by internationally-renowned digital media expert and Apple-certified trainer Larry Jordan and Michael Horton, head cutter of the Los Angeles Final Cut Pro User Group (LAFCPUG). New episodes of The BuZZ podcast air live every Thursday at 6:00 pm PDT.
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PR Contact:
Kristi Prost, Director of Marketing and PR
Creative Planet’s Digital Production BuZZ
818.879.5105
kristi@digitalproductionbuZZ.com
Production and Booking Contact:
Cirina Catania, Producer
Creative Planet’s Digital Production BuZZ
661.347.1348
cirina@digitalproductionbuZZ.com
