News / Business
Dennis Yu shares Facebook advertising insights at SES Toronto 2010
SES Toronto panelists disagree on interpretation of privacy laws
Dennis Yu, the CEO of Blitzlocal.com, attended the annual Search Engine Strategies conference in Toronto, Canada on June 11th.
One major topic he covered was the lack of advertising flexibility: "advertisers don’t have the rights to use user data. Clicking 'like' is apparently not permission enough to then allow
Facebook and it’s advertisers to do what is effectively re-marketing"
Facebook and it’s advertisers to do what is effectively re-marketing"
Many people opposed the topic and felt that Facebook has zero regard for peoples' privacy; they felt that companies should stay away from advertising on Facebook due to legal risks.
For more information on Facebook advertising, check out Dennis' blog at Dennis-Yu.com.
