In the Internet Marketing world it's hard to find an advertising copywriter who hasn't at least read one of Ewen Chia's amazing emails. But strangely, it's not his emails he's famous for. What most people give Ewen Chia credit for (and rightly so) are his astounding long copy sales letters. But let's be real here - not every advertising copywriter can write a long copy sales letter like Ewen Chia.
But who really cares?
You don't have to. Especially if you're promoting products as an affiliate. At Overcome Everything Inc., we often promote Ewen Chia as an affiliate and his emails always bring home the bacon. What we've tried to do is write some of our emails like Ewen, since his are so doggone effective.
Surprisingly, it's not that hard to do! I've studied Ewen Chia for about two years now. After looking at his best converting emails I've cracked the code to understanding how he packs so much impact and resultfulness into such short, interesting email copy. Here are three simple secrets to writing emails like Ewen Chia that you might never figure out for yourself:
Secret 1) The Benefit Question - At least three of the best emails I've seen from Ewen Chia used a question in the subject line that related to a benefit or claim from his sales letter. Using a question in your subject line is incredibly powerful, because it forces readers to open up the
email to find out the answer. By adding in a benefit to the question, Ewen Chia gives a very STRONG reason to want to find out the answer.
For example, here's the most powerful “Benefit Question” I've ever seen from Ewen Chia:
“FIRSTNAME, autopilot profits?” To anyone interested in making some income on autopilot, this is a powerful “Benefit Question” and it also relates to his product (not surprisingly called “Ewen Chia's Autopilot Profits”).
Secret 2) “The Trailing Thought” - As an Advertising Copywriter myself, I had to choke back some laughter when I first saw this subject line, (I thought it was terrible)…That was until I sent it out and saw the crushing response:
“FIRSTNAME, laziest way ever…”
I thought, “C'mon Ewen, laziest way ever to do WHAT? You're not telling me anything here!” But therein lies the power. I think the reason that particular subject line did so well is because Ewen Chia's “Trailing Thought” caused an intense curiosity to find out what the heck he was talking about! Keep in mind too, he adds a strong benefit in that subject line, even as short as it is. The benefit is that he's got a “Lazy way” to do something - which appeals to most people these days since anything NOT lazy probably requires too much time and energy in this non-stop fast paced world.
Secret 3) “The Power of Brevity” - In general, the best email marketing campaigns I've seen from Ewen Chia are short and sweet. It can be a temptation to make your email marketing
campaigns packed with the same kind of copy and bullets as your sales letter, but don't over-do it.
The most important thing I've learned from Ewen Chia is that the email is NOT the place to do all your “selling.” Ewen Chia tends to leave testimonials, bullets, features, and stories out of the equation and craft a short, benefit packed email that leaves people foaming at the mouth to see what's on the next page.
Here at Overcome Everything, we've tested hundreds of different email marketing campaign strategies, and come up with a simple system for email marketing that lets you build a list, send emails to them with the push of a button, and reap the rewards almost instantly.
To discover this incredibly “lazy” system for making money from simple email, hit the link below. In less than an hour you could be well on your way to sending out powerful, money getting emails like Ewen Chia - all from the comfort and convenience of your home office, kitchen, or living room, click the link below now to see the free video that shows you how.
http://www.ListBuilding.com/ewen-chia
