To provide even more ad agency level marketing advice at no cost to business owners, PostcardMania has decided to roll out a new visual educational tool for entrepreneurs: videoed direct mail postcard critiques. The reasoning behind the launch of the tool is to help business owners increase their return on investment of their marketing dollars.
There are a plethora of free educational websites that cater to the business owner or aspiring entrepreneur — about 13,000,000 entries worth when the search term “free marketing education” is Googled. PostcardMania’s CEO, Joy Gendusa, is offering free educational critiques for direct mail postcard designs whether from a PostcardMania customer or not. A view of her first critique can be seen here: http://www.postcardmania.com/member/marketing-video/free/insurance_1/
The company says it hopes to garner some new clients by offering real and valuable advice at no cost, but its primary purpose is to help business owners/executives increase the return on the cost of their marketing and improve the economy in the process.
This new program is also an expansion of their corporate training program; they train their employees on marketing in their very own university (called PCMU, for
“It’s a win-win;” says PostcardMania VP marketing, Joe Niewierski, “we help entrepreneurs out, we increase their incoming business and PostcardMania gets more savvy, more educated customers in the process.”
Business owners can submit the direct mail postcard they want to be critiqued to the CEO of PostcardMania herself, via her email at joy.gendusa@postcardmania.com. According to a report by their marketing division, a link will be forthcoming soon on the PostcardMania site (www.postcardmania.com) where submissions will be able to be uploaded. Warning: due to the volume of submissions, not every submission can be critiqued.
About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 160 people, has seen positive expansion every year since its inception hitting nearly $19 million dollars in revenue in 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards – all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 28,000 clients in over 350 industries each week. Visit www.postcardmania.com
