Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Paul and Karen McPherson of Charlotte, NC to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.
Visitors using the new Charlotte real estate website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. If users are searching for homes for sale in Charlotte, Ballantyne, Weddington and Waxhaw, NC, they can easily find what they’re looking for using the property search tool supplied by Wilkinson & Associates Real Estate. The Crowning Move website also offers useful information for new and luxury homes in the Charlotte area.
A new search engine optimization program was also implemented that will eventually move the custom website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition for Paul and Karen McPherson throughout the community and on the Internet. Rankings vary depending on the search engine.
Paul and Karen McPherson have more than 21 years of combined real estate experience to help clients buy or sell their home. They are members of the National Association of REALTORS®, North Carolina Association of REALTORS®, Charlotte REALTORS® Association and the Carolina Multiple Listing Association. The McPhersons have also received several real estate awards including the RE/MAX Hall of Fame in 2003, RE/MAX Chairman’s Club in 2003, RE/MAX Platinum Club in 2001, 2002, 2004 and 2005 and RE/MAX 100% Club in 1998 and 1999.
Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they’ve always wanted from their real estate marketing strategy.
