Direct Marketer, Joy Gendusa, creates new twist on free marketing education by asking entrepreneurs to ask her questions related to their marketing dilemmas via her blog. She posts the answers to those questions based on her hard-won experience in growing her company over the past 10 years. Gendusa, who is the CEO of the well-known postcard marketing firm PostcardMania, encourages business owners to seek her advice before spending their marketing dollars — whether they use her direct mail services or not.
Gendusa says she is not afraid of advising business owners who may then choose a different direct mailer to assist them — she feels that if business owners are educated before spending their hard-earned money they will be more in control of their marketing dollars. The purpose of her blog is to disabuse professionals of false marketing data and supplant it with sound advice — along with data from research of upcoming trends that will help entrepreneurs innovate and expand their businesses.
“The risk for the entrepreneur today is where to put their money in the marketing machine,” advised Gendusa. “There’s a lot to be learned about marketing…and one promotional avenue coupled with another can increase one’s business exponentially, if done correctly for that particular business.”
To post a question on Joy’s blog one can log onto www.postcardmania.com/askjoy. Responses are posted expeditiously.
About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her
