Lateral thinking is a fairly new term, and one I haven't seen applied to MLM lead generation yet - but it should be. Genius marketer Jay Abraham has been using lateral thinking to solve sticky problems like "how to get more MLM leads" for years, with incredible success.
In this article we look at how a genius like Jay Abraham might use lateral thinking to solve the problem of MLM lead generation, and show you how you can do exactly that yourself.
Lateral thinking simply means using a creative and indirect approach to solving problems; in some cases using solutions or logic from one system to solve the problem occurring in another system is used in lateral thinking. How might lateral thinking apply to the problem of MLM lead generation?
Jay Abraham was a master of lateral thinking and lateral problem solving; for example, if he was trying to solve a logistical problem occurring in an airline company, rather than trying to look at other airline companies for the solution, he might look at how a totally different company does things. For example, the fast food industry.
By taking a solution from the fast food industry and applying it to the airline industry, Jay Abraham would come up with a "brilliant" and "genius" level solution to a problem, thus earning the airline company millions more in profit. Here is how Jay Abraham might solve a problem in MLM lead generation with similar genius:
If the problem is:
a. You need to have ongoing, consistent MLM lead generation
b. You don't have a lot of money to pour into buying MLM lead lists
c. You need and MLM lead generation strategy that targets qualified leads
Then here is how Jay Abraham might use his genius level "lateral thinking" to solve the MLM lead problem.
"Ok," he might think, "So for years people have been trying to get MLM leads through traditional methods. Buying the MLM lead, finding pre-made lists of MLM leads, and so on.
"However, the MLM lead business is only ONE instance of an industry out there than needs a constant flow of fresh, qualified, good leads. What other industry might we look to to solve the MLM lead problem?"
And here is where lateral thinking comes in...
"Ok, here is one example of an industry other than the MLM lead industry that uses fresh, qualified leads on a regular basis. The Internet marketing industry practically lives on these types of leads, and being that Internet marketing is a fairly new industry (it only became legitimately profitable really since the 90's) it probably has some pretty innovative ways of getting and converting good leads."
After some research, here is what he would find:
"Internet marketing makes use of an innovative method for building and converting email lists into cash. In fact, many of the twenty- and thirty-something 'new millionaires' have made their fortunes using nothing more than this innovative method for building highly responsive lists...the exact kind of lists the MLM lead marketer needs.
"Ok, let's take a look at this. Would this same method that internet marketers use for building lists of leads for free (or practically nothing), work for MLM lead generation also? The answer is Yes, it would."
And there you have your "genius solution" for MLM lead generation, all based on lateral thinking. If you would like to find out exactly what the method described in his solution is, which can be used to generate profitable MLM leads as well as internet marketing leads, you can find out at the link below.
