2008 Economic Recession Threats Spur Alternative Marketing Strategies

“The evidence is now beyond a reasonable doubt,” said Scott Anderson of Wells Fargo & Company for the Wall Street Journal.

According to a study conducted by the Wall Street Journal in early March, 70% of economist said that the economy is in a recession.  What does that mean for your business? 

“If you remember your macro economics classes, during a recession, extravagant luxuries are the first to be replaced with more efficient, lower-cost alternatives.” Said Justin Downey, Managing Director of Justin Downey Marketing, a full-service marketing firm based in Dallas/Fort Worth.  “In other words, when things are going well, people buy steak.  When economic confidence is down, people buy beans.”

Traditional, broad-stroked advertising and marketing strategies such as television, radio and mass print are extravagant, inefficient luxuries that must be replaced with efficient lower-cost alternative marketing strategies.

According to Justin Downey Marketing’s latest article, “Taking Advantage of 2008 Marketing Trends”, alternative marketing strategies such as online press releases, targeted pay-per-click, email, direct mail, and others are becoming the dominant alternatives to the much more expensive traditional strategies.

 “There has to be a fundamental shift in businesses’ marketing mentality if they are going to keep their marketing costs down and remain competitive in a market with ever-narrowing profit margins.” remarked Mr. Downey in a recent interview.  “It’s simply not enough to hit a demographic.  We have to target our message as close to the individual as possible.”

Follow this link to register for “Taking Advantage of 2008 Marketing Trends”:
http://www.justindowneymarketing.com/CFR/jdm_Registration.php?refer=trends08

About Justin Downey Marketing

Justin Downey Marketing is a full-service marketing firm providing high-impact, low-cost marketing services to small and medium-size businesses in Texas.

Learn more on our website: http://www.justindowneymarketing.com/ and check out our blog posting: "The Holy Grail of Marketing" on "Big Marketing Ideas for Small Business".