Montreal, QC 7/1/2010 1:19:13 AM
News / Business

Betfred, the World’s Biggest Independent Bookmaker, Launches Affiliate Programme with Income Access Software

Using a white label version of the Income Access software solution, Betfred is now launching its affiliate programme, and is offering affiliates25% lifetime revenue share.

Montreal, QC. June 30, 2010—Income Access is pleased to announce that Betfred, the world’s biggest independent bookmaker, has signed a deal to license a white label version of their award-winning affiliate marketing software solution and is now launching its affiliate programme.

Betfred represents a strong brand, a dependable reputation and an excellent opportunity for players and affiliates alike,” said Income Access CEO, Nicky Senyard. “With our software solution, Betfred will now be able to track all their products under one convenient affiliate program, in addition to accessing the most advanced tracking and reporting options.”

The white label version of the Income Access
affiliate marketing software has allowed Betfred to receive customisation according to their unique specifications, providing them and their affiliates with the information they need the most. The graphical dashboard will allow them to check their reports at a glance and powerful reporting features will allow them to track campaign statistics to monitor what aspects of their promotions are successful, and where they might require further modification.

“Our reputation is paramount to us, and we strive to partner with industry leaders that will provide unparalleled products and services,” said Nick Mounteer, Operations Director at Betfred. “Playtech, Virtue Fusion and Finsoft power our gaming software, and we are delighted at having adopted the Income Access software solution, which we are confident will give us the additional edge we need to remain competitive in the iGaming industry.”

Betfred.com provides players with the full spectrum of the exciting world of betting and gaming in one place, using a single account. They offer sportsbook,
casino, poker, bingo, brag, lotto and mobile. Established in 1967, the Betfred brand has a long-established reputation for value and customer satisfaction, founded on concessions and bonuses for its customers. The brand is also represented in over 800 brick and mortar Betfred shops across the UK.

The Betfred gaming
affiliate programme offers affiliates who promote Betfred’s poker, casino and gaming products uncapped commissions, with what is considered to be one of the best converting casinos on the Internet. Affiliates can also earn 25% revenue share (base rate) on all referrals, for the lifetime of their stay at Betfred. Betfred also offers exciting player promotions, and is currently leading the way in Poker Freeroll tournaments and signup offers.

Their sportsbook affiliate programme offers £15 per referred account, fast on-time monthly payments, live detailed reporting, banners and promotional material and dedicated affiliate managers. With secure online betting on a full range of sports and racing, £50 in free bets and more ‘best odds guaranteed’ races than any other bookmaker, Betfred offers affiliates a very attractive package.


About Betfred

In 1967, brothers Fred and Peter Done established their first betting shop in Salford, UK and from these humble beginnings has grown the betting empire known as Betfred. The Betfred brand is now recognized as the world's biggest independent bookmaker with over 800 shops in the UK, as well as an established online betting and gaming business operating out of Gibraltar. Betfred is also the official in-stadium* and online gaming partner for Wembley Stadium. Betfred has a long established reputation for value and customer satisfaction, and offers the best concessions and bonuses for its customers.


CONTACT INFORMATION

Rakesh Chablani
Head of Affiliates
Betfred
00350-58008815
www.betfredaffiliates.com


About Income Access


As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.


CONTACT INFORMATION

Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

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