As media coverage of Microsoft’s recent bid to acquire Yahoo piles up and debate among industry pundits over what each company stands to gain or lose should Microsoft succeed reaches a near-deafening pitch, little-to-no thought or attention is being given to how the merging of the 2nd (Yahoo) and 3rd (Microsoft/Live Search) largest search engines will impact the average consumer, according to Edward Mandel, founder and chief executive officer of NeXplore Corporation (OTC: NXPC).
Said Mandel: “Right now, search is dominated by a handful of players locked in a war of attrition, but their back-end battle for computational brawn and algorithmic complexity has done little to advance search over the past few years. They are so myopically focused on what the other is doing that they’ve lost sight of making the search experience easier, more enjoyable and more productive for the average consumer.
“In my opinion, the average consumer would not be best served by a Microsoft – Yahoo merger. The last thing people need today—and the marketers trying to reach them need—is less choice and diversity in search, which is probably the only sure thing this mega-merger will deliver.
“The big four—Google, Yahoo, Microsoft and Ask—are virtually indistinguishable. Meanwhile a new breed of search and social computing company is surging through the Internet. Generations coming online now and in the future are infinitely more Internet savvy and will be much more discerning than present-day consumers. They will effortlessly break or sidestep old search habits. I believe consumers will demand more variety, immediacy, personalization, and rich-media in their search and social computing experience, and will disdain anything that comes close to a walled garden.”
For its part, NeXplore Corporation recently launched NeXplore Search (www.NeXplore.com), an innovative Web 2.0 search engine optimized for a superior end-user experience, rich-media display and social network integration. NeXplore Search is currently open for public beta.
About NeXplore Corporation
NeXplore Corporation (OTC: NXPC) improves the online experience by providing Web tools and destinations that empower people to drive and define a World Wide Web perfectly suited for their unique needs, interests and online pursuits. For advertisers, NeXplore offers a full array of search, display and interactive advertising products to reach and engage targeted consumers. For more information about NeXplore, visit www.nexplorecorporation.com.
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Forward-Looking Statements: A number of statements contained in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: our ability to commercialize a proprietary product, our ability to generate product sales and operating profits, potential vulnerability of technology obsolescence, potential competitive products by better capitalized companies, potential difficulty in managing growth, dependence on key personnel, and other risks which will be described in future company Securities and Exchange Commission filings.
Investor Contact: Media Contact:
Stewart Clancy Rory Doherty
(214) 432-0637 (214) 459-6321
sclancy@NeXplore.com rdoherty@NeXplore.com
