News / Business
Ranowear, Inc. Reports Solid Second Quarter
Swimwear Sales Boosted by Warmer Summer Weather
Swimwear sales were also helped by the introduction of the Summer 2010 styles from designer Ujena and the wider selection of DD-Cup and DDD-Cup swimsuit tops than in years past. The introduction of a Filene’s Basement type super low price bargain department has helped attract customers to Body Body. An aggressive PPC campaign for “Cheap Swimsuits” attracted a large number of buyers who can be converted into loyal customers.
Body Body is expanding its product offering to strengthen its traditionally slower late summer and back to school seasons. Sexy novelties and crystal and gold jewelry, all of which made their appearance on Body Body last year will be heavily promoted as a prelude to the holiday gift giving season. Body Body has already stocked a large selection of sexy costumes and lingerie in anticipation of the Halloween kickoff to the holidays.
Body Body will be introducing its innovative redesign this July. Masterminded by internet design firm, King Webmaster, the redesign will introduce a pleasurable elegant look to the experience of shopping for sexy products and clothing. It also includes much needed features like expanded accordion navigation and a floating shopping cart to guide the shopper through the sales experience. The new BB Life blog will highlight the exciting events that surround the day to day life of the Body Body girl. An expanded PPC program and aggressive affiliate solicitation plus innovative use of social networking sites and celebrity related advertising is also on hand for the fall and holiday season. The hope is that all this preparation will make Body Body’s fourth quarter a winner.
“Body Body’s new marketing campaigns have begun to show encouraging results,” states Ranowear President and CEO, Willis Domingo. “Our goal for the end of summer and early fall is to build on past gains and position our inventory and advertising budget for a successful holiday season.”
For additional information on the news that is the subject of this release contact Catherine Stend or visit www.bodybody.com.
About Ranowear:
Ranowear, Inc. is an Illinois corporation founded in 2004. It specializes in retail sales of women’s apparel and sexy merchandise.
Contact:
Catherine Stend, Director of Public Relations
Ranowear, inc.
catherine@bodybody.com
http:www.bodybody.com
