Google’s popular AdSense program is at the center of a lawsuit filed on Tuesday by an advertiser who claims the company deceived him.
The lawsuit, which seeks unspecified damages, accuses Google of defrauding advertisers out of millions of dollars collectively by “redefining the universally understood meaning of an input form left blank.”
The plantiff in the case, David Almeida, argues that when he signed up for Google’s ads to promote his private investigation business in
Google’s traditional AdWords program runs targeted advertising alongside Google’s search results. Its complementary program, AdSense, targets advertising to keywords in articles and other content at participating sites.
Critics of Google’s AdSense ads and similar programs with Yahoo say merchants are billed for fruitless traffic generated by someone who repeatedly clicks on an advertiser’s Web link with no intention of every buying anything.
Almeida’s lawsuit seeks unspecified damages and class action status.
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