07/07/2010 7/8/2010 10:41:58 AM
News / Business

Free Autoresponder: Frugal...or Foolish?

Free Autoresponder

So you're looking at building your list and making money online, and you see an ad for a "free autoresponder." Should you consider it? Does looking at a free autoresponder mean you're frugal...or foolish?

 

First of all, let's take a look at what you will be using your free autoresponder for.

 

Will you be using it to send out emails to a list you are building around a topic on your "hobby blog," and don't intend to base your sole income on it any time soon? Then a free autoresponder might work just fine for you.

 

However, if you are  planning on using that list for anything remotely important to you, such as your online business, then I would be very careful when considering using a free autoresponder service. And probably not consider a free autoresponder at all. Here's why.

 

You may just find that what you save with a free autoresponder turns into a huge loss money-wise ...especially in the long run.

 

For example, I send emails out through my autoresponder (not a free autoresponder, by the way) twice a day, every day. And those emails are responsible not only for my livelihood (paying the mortgage, etc) but there are several people, livelihoods, and families dependent on that money coming in every single day. Not really something I would want to risk on a free autoresponder.

 

I started in 2005 with a small list of subscribers, making about $10,000 a month. Today, I make about 3 million a year, and have a list of several hundred thousand subscribers. As you can imagine, I would not trust my list to a free autoresponder, and in fact, I have gone through several different paid autoresponders over the years, trying to find the best one for my particular business model.

 

That business model allows me not only to support, like I said, the livelihoods of about 20 people besides myself, but it allows me to live a lifestyle that I could only dream about in 2005. And a free autoresponder is not a part of this picture.

 

I work at home with my wife and small son nearby, and often get to take a break during the day and watch a superhero cartoon or two with my son (he's 3 at the time of writing this article). I travel internationally about twice a year, with my laptop  along, making even more money while away.  I just have to make sure I send out an email each day from my autoresponder.

 

Some of the places I've been to in the past couple years are New Zealand, Norway, the Virgin Islands, and the Cayman Islands (where I swam with stingrays!) and when traveling in those different time zones, sometimes I have just a few minutes to send a moneymaking email out while abroad, and you can bet I don't want to rely on a free autoresponder for that.

 

A free autoresponder is just too risky as far as I am concerned - it could have issues with deliverability, reliability, and some free autoresponders even put their own ads out to your customers - to trust my current lifestyle to. Especially with my family and home on the line.

 

So that's why I go with a paid autoresponder instead of a free autoresponder. How I make the kind of money with my autoresponder is another matter. But that's a secret I'm more than happy to share with my friends.

 

Just click the link below and watch my video, so we can get acquainted, and you'll instantly learn about how I've been using my non- free autoresponder to create the amazing life described above.