Chicago IL 7/14/2010 12:49:17 AM
News / Business

New Scala Cocktail Dresses Now Available on Body Body

Superbly Tailored Beaded Creations Perfect for Semi-Formal Events

BodyBody.com unveiled the new Scala line of sexy designer cocktail dresses this week in its Semi Formal Dress department. The new dresses take the fabled Scala sense of elegant design to new levels of visual excitement with an entire collection of above the knee, mid thigh and very short mini dresses. Many of the designs feature intricate beading or glitter fabric and come in exciting shades of black, silver, purple, red and many more colors. The superb combination of high hem lines and precious fabrication will place these dresses at the higher end of sexy fun cocktail and party dresses.
Long a customer favorite for sexy swimwear and sexy panties, Body Body’s growing line of dresses has begun to attract a notable following among women searching for value and selection. Body Body’s dresses include wild sheer micro mini dresses for a crazy night at the club, resort dresses that are perfect for vacation or a day at the beach and stunning evening wear reserved for very special occasions.

Scala Eveningwear Inc is a 24 year old very successful eveningwear company selling under the Scala and BG Haute brand names. Scala is famous for its fits, colors, and beautiful designs. Scala offers great value to to the women who appear in its Prom dresses, Mother of the Bride, Destination Bridal, Informals, Bridesmaids , Cocktail or Homecoming  dresses. In addition to dresses Scala also sells beaded jackets, tops, blouses, scarves and shawls. Hollywood stars including Wheel of Fortune’s Vanna White appear regularly in Scala evening wear. Scala is the official sponsor of the Miss Universe, Miss Usa and Miss Teen USA Pageants.

“This is what we have been waiting for from Scala,” states Ranowear President and CEO, Willis Domingo. “The line has always been associated with elegance and taste in off the rack evening and formal wear. We felt that the party dress customer wanted free-wheeling sexy designs with the unmistakeable Scala feeling for cut, fabric and ornamentation. Now she has her wish.”

For additional information on the news that is the subject of this release contact Catherine Stend or visit www.bodybody.com.

About Ranowear:
Ranowear, Inc. is an Illinois corporation founded in 2004. It specializes in retail sales of women’s apparel and sexy merchandise.

Contact:
Catherine Stend, Director of Public Relations
Ranowear, inc.
catherine@bodybody.com
http:www.bodybody.com