According to the Small Business Administration, women entrepreneurs are among the fastest growing groups of business owners. The number of women starting and owning businesses increased dramatically over the last few decades. Joy Gendusa, an advocate for women business owners, says this demographic can have a large impact on the economy by getting more educated in business and joining forces. She recently joined the National Association of Professional and Executive Women (NAPEW) to help women entrepreneurs.
The Center for Women’s Business Research reported that more than 7.7 million firms are majority-owned by women and contribute $1.1 trillion in revenue to the economy… and the number of these companies is growing at a rate twice the national average.
One explanation for why women have emerged as an important entrepreneurial group is the changes in their educational attainment. Gendusa says the NAPEW is an organization that is dedicated to providing not only the networking resource for women, but the needed education and marketing services necessary to empower professional and executive women nationwide.
Gendusa claims that her 10 year career in the direct mail industry has been successful due to continuing to get educated and passing that education onto her clients. She said the NAPEW furthers her purpose to help women entrepreneurs attain her level of success — but even faster.
“More and more women started asking me for help, how I did it, and if I would advise them.” Gendusa said. “I wanted to join an organization to help other women on a broader scale — and offer them my own experience, so they didn’t have to learn from trial and error.”
About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her
