Despite pullback in consumer spending that threatens to force American companies to lay off workers in coming months, PostcardMania CEO, Joy Gendusa, tells entrepreneurs not to listen to the hype and more than ever continue to promote. Gendusa says business prospects will improve through perseverance and consistent marketing.
Even though consumers have been finding ways to cut back on nonessential spending, the Walt Disney Company said Tuesday that it saw no weakness in its theme park business, a unit that being watched as an indicator of whether declining consumer confidence is seeping more into the economy. Disney reported a 33% rise in its second quarter.
Gendusa says if Disney can attract more people to its theme parks, small businesses should learn from the big boys and not buy into the hype. “You have to "disagree," said Gendusa. “And that doesn’t mean that you just don’t believe the news reports. It means you have to market, add more services, and deliver excellent customer service— everything you can to come out ahead.”
Gendusa said she is launching a new education forum for business owners to learn about marketing online. By adding a new resource, she says she will gain more loyal customers by infusing them with valuable marketing advice specific to their industry.
Gendusa says she is networking more than ever, adding new services and continuing to market steadily. Another twist in her “never say die” attitude that got her executives worried was her recent price slash. Even with paper costs rising sky high, she cut her prices by 25%. She said she did it for her customers.
“My customers represent one of the biggest segments of the economy – small businesses,” she said. “I have to make sure they keep up the fight.”
About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her
