You could probably be a lot more profitable...
I'm guessing you you already make money from your automatic responder (autoresponder), but I'd be willing to wager that you could be making more just by using it a little differently...
Your automatic responder has the power and flexibility to do almost all of the marketing legwork for you, but if you're not capitalizing on it's most lucrative feature's then you're losing money. Sorry to be blunt, but it's true.
Here are the three biggest mistakes people make with their automatic responder, along with simple remedies to increase profits dramatically:
Automatic Responder Mistake #1: The Robotic Dead Ear: When you mail out to your list, chances are a handful of people write back to you. Some will want to be unsubscribed, but don't know how to unsubscribe themselves, others will be genuinely interested prospects looking for more information.
What a lot of marketers and business owners do is hide behind a boilerplate "I'm out of the office" automatic responder message. That's fine to do if you get a large volume of replies each day, but make sure you level with people. Tell them in your automatic responder message that you get a lot of email at this address, and then give them a better way to get in touch with your company such as a help desk, a customer support phone number or a livechat support URL.
If you can possibly reply personally to all or most of the email you get after each broadcast from your automatic responder you should. You'll quickly see that you're keeping your customers longer, keeping them happier, and finding more of them who might have been turned off by a robotic automatic responder reply.
Automatic Responder Mistake #2: The Broken Record: Depending on which automatic responder you choose to use, you may have a whole lot of options for scheduling in broadcasts, but make sure to separate out anyone who buys the product you're selling, so they don't keep getting offers for it after they've bought.
When you separate the buyers out, you're also building a "buyers list" in your automatic responder, and you know that they'll be much more likely to spend money with you in the future. Protect that list! It's more than a spreadsheet inside your automatic responder, it's a gold mine of future profit.
Automatic Responder Mistake #3: The Forgetful List: After people sign up for your list, there's practically a ticking clock on their value to you. If you don't communicate immediately, and frequently with your list, they run the risk of forgetting you, losing interest, or even getting upset later on if they don't remember signing up for your list in the first place... Stay in front of them, keep yourself in their inbox and in their minds. I advise sending an email broadcast to your list using your automatic responder at least once a week, but preferably 3-5 times. Irregular mailing schedules don't just throw off your prospects, they can also damage the email deliverability rates you get with your automatic responder.
Your automatic responder can do a lot of sophisticated things for you and your business. If you can manage to avoid these three mistakes, you'll automatically be in a better position to succeed. For more secrets to making the most money with the least effort using your automatic responder, hit the link below:
http://www.ListBuilding.com/automatic_responder
