Retail Stocks in News (JCP, SHLD, M)

J.C. Penney Company Inc.  (NYSE:JCP) is planning to enhance marketing efforts for its “back to School 2010” campaign. The company is planning to use mobile and internet for this purpose. It will be adding new features to its mobile site. The retailer will also be putting its ads in print media such as Teen Vogue and People StyleWatch.

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J.C. Penney stock is currently trading at $22.26, down 2.15%. The stock reached the high of $22.73 after opening at $22.60. It has 52-week price range of $20.32-$37.21. The stock’s EPS is $1.20 and its beta is 1.67. J.C. Penney’ P/E ratio is 18.61.

Its 50-day moving average is at $25.21 and 200-day moving average stands at $28.26.  

Sears Holdings Corporation (NASDAQ:SHLD) has signed a deal with consumer brands marketing company Iconix Brand Group. Under this agreement, Sears has given long-term direct-to-retail license for its brand Bongo to Iconix.

Sears Holdings stock today opened at $66.49 and currently is trading at $65.45 after reaching a high of $66.95. Currently, the stock is down 1.21% from its last close. Sears Holdings stock has traded in the range of $59.21-$125.42 in last 52 weeks. The company beta is 1.62 and its EPS stands at $2.01. Sears Holdings’ P/E ratio is 32.51.

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Sears Holdings’ 50-day moving average is at $81.67, whereas its 200-days moving average is $87.53. 

Macy’s Inc. stock is currently trading at $17.79, down 2.73%. The stock opened at $18.21 today and peaked at $18.25. The stock’s 52-week price range is $11.42-$25.25. Its 50-days moving average is $20.59 and 200-days moving average is at $19.35. The company has a beta of 1.89 and its EPS is $1.09. Macy’s Inc. stock is trading at a P/E ratio of 16.39.

Macy’s Inc. is a retail store chain and it operates stores and internet sites. It has two major brands, Macy’s and Bloomingdale’s. The company deals in a wide range of merchandise. It sells clothing, accessories, home furnishings and cosmetics. 
 
 

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