Brattleboro, VT 7/17/2010 9:17:40 PM
News / Business

Top 3 SCARY Automatic Responder Facts

Overcome Everything, Inc.

This is gonna send shivers up your spine like nails on a creepy chalkboard...

As an automatic responder (autoresponder) jockey, I spend hours per day writing emails, sending them out to our marketing email list, looking at the really successful ones, and ultimately calculating how much each email made my company...

And I've got to tell you that might sound like a snooze-fest.... but that last step makes it all worth while... When I look at between $2,000.00 and $50,000.00 or more coming in every day from simple email, it's like being the guy who takes care of the goose who lays the golden eggs...

It's a rush.

And I'm sure you can understand - - When things go wrong - -  It's like a little mental alarm goes off and a thousand minuscule vuvuzelas all start blaring in my head like a swarm of macho bees.

Here are three scary horrific facts about your automatic responder that could turn your gravy train into a twisted, fuming inferno of a train wreck in mere seconds...

Scary Automatic Responder Fact #1) Your List Is Not Safe.

Two Words: Human Error. You, or any of the employees at your automatic responder service could accidentally cause your entire marketing email list to vanish. I've seen it happen and it sucks. Always back up your list, even if your Automatic Responder Service insists your data is safe.

Scary Automatic Responder Fact #2) You Suck.

Wait! Don't get angry at me! "You Suck" was the subject line of an email sent by an Automatic Responder user who shall remain nameless... The email that was SUPPOSED to follow would have turned the shock and offense of the subject line into interest, curiosity, and humor... unfortunately there was some sort of human or software glitch with the automatic responder and the email body was blank.

Imagine being on a list and getting an email with the subject line "You Suck" only to open it and find nothing inside but an unsubscribe link... Thousands of people left the list immediately. Automatic Responder glitches happen, but that particular glitch could have been averted by testing the email first. Always send yourself a test message (or three) to make sure that your email looks exactly how you want it to.

Scary Automatic Responder Fact #3) Your List Is Not Welcome Here.

If you get fed up with your current automatic responder and decide to go elsewhere, you could find that your list is "tainted goods" to the majority of the lower priced automatic responder services.

Be prepared to shell out big for a professional automatic responder / email service provider. There are many ways your automatic responder can lose your list or severely damage it if you're not careful. It's worth it to treat your list like a fragile creature... because that fragile creature could one day be responsible for your first million...

The video on the next page will interest you, I highly recommend checking it out while it's online: http://www.ListBuilding.com/scary-automatic-responder-facts