Brentwood, California 5/20/2008 8:28:00 AM
News / Business

Circle of Seven Productions Teams with Transit TV

-- Book Trailers® Enlighten Readers’ Commute --

Circle of Seven (COS) Productions has entered into an agreement with Transit TV to bring Book Trailers® to five major U.S. cities: Los Angeles, Chicago, Atlanta, Orlando and Milwaukee. Under terms of the agreement, passengers who travel by way of public transportation in these cities will now view book trailers along their journey.

COS Productions, a book video production and distribution company, partnered with Transit TV as a means of reaching readers by enhancing their everyday commute. Buses equipped with LCD screens have begun broadcasting COS book trailers.

"We are pleased to welcome COS Book Trailers® to Transit TV," stated Jeff Hartlieb, Director of content and production for Transit TV. "Book Trailers® are a perfect programming fit for Transit TV, the segments are visually stimulating, current and bound to excite viewers to get the book for themselves!"

“We’re thrilled to pair with a company so committed to quality entertainment,” said Sheila Clover English, CEO of COS Productions. “This medium furthers our mission to promote literacy and inspire readers.”

With screens throughout nearly 4,000 vehicles, Transit TV extends the reach of Book Trailers® to an audience of nearly 11 million weekly impressions.

About Circle of Seven Production Establish in 2002 by authors and an amateur production company as an innovative way to reach readers, COS put the novel into novelty with the inception of Book Trailers®. The company has achieved tremendous success with notable authors for its ability to captivate and inspire the public to read. Winning several prestigious awards for broadband and broadcast videos, the company is the leader of promotional book videos nationwide. www.cosproductions.com

About Transit TV Transit TV's network of nearly 9000 television screens can be seen on nearly 4000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee, creating one of the largest digital out-of-home networks in North America and the largest specifically targeting transit riders. Transit TV enhances riders' journeys, while also providing Transit agencies with an additional revenue source and enabling advertisers to reach a previously untapped young audience.

Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B). www.transitv.com

Contact: Savannah Haspel Director of Marketing and Advertising T 866.819.4847 F 866.546.3734 info@cosproductions.com