Madonna Album, Hard Candy, to be Preloaded on Select Sony Ericsson Mobile Devices

Madonna, the Grammy Award winning singer-songwriter, will now be automatically loaded onto select Sony Ericsson mobile devices.  Sony Ericsson and Warner Music International made the announcement that songs from Madonna’s latest album, Hard Candy, will come with Ericsson devices starting this month.  Devices holding the latest Madonna music will be sold in countries including Argentina, Brazil, Chile, Columbia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatamala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.  Retail customers will have the option to purchase a phone featuring the whole album or only five songs from the album.  Both packages will include Madonna related wallpapers and ringtones.

Vice chairman of WMI and president of Warner Music Europe, John Reid, says “The evolution of mobile handsets along with the technological convergence continues to open up new ways for us to distribute and market our artsits’ music.  This partnership with Sony Ericsson further expands Hard Candy’s global promotional reach and puts exciting content from the album direct into the hands of Madonna fans all over the world.  Not only that, packing music from a global megastar with new Sony Ericsson phones will help drive sales of music-enabled devices and contribute to the uptake of mobile music.”

Sony Ericsson recently revealed their PlayNow Platform, an over the air download service in January.  Since then, the company reports having added over 5 million new tracks to the platform. 

Madonna will be touring throughout North America this fall in promotion of her latest studio album.  The Sticky & Sweet Tour will begin October 4 at the Izod Arena in East Rutherford, New Jersey.   

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