News / Fashion
Fruitz Watches Announces Launch of New E-Commerce Website
FRUITZ, a collection of vibrant, sporty watches that are named after the fruits that inspired the line announced that it has launched an e-commerce website, http://www.fruitzwatches.com/, to expand the brand’s retail availability and social networking, and that in honor of its launch, it will be giving away a free watch to the winner of its Facebook competition, running on the “Fruitz Watches” Facebook page.
The Competition invites fans to upload a Fruitz related picture and comment on it, and promises that the participant with the most “likes” on their comment will win the watch of their choice. The competition ends on August 31st 2010.
Currently, the five most popular Fruitz watches are:
1. Fruitz Classic Blueberry (F36S-BU-BL)
2. Happy Hour Purple Rain (F43S-PR-PR)
3. Happy Hour Cosmopolitan (F43S-C-HP)
4. Fruitz Classic Watermelon (F36S-WM-G)
5. Fruitz Classic Banana (F36S-BA-Y)
Fruitzwatches.com, designed by Collective Clicks, makes purchasing a Fruitz watch a highly entertaining, simple and worthwhile process. The completely new global Web shop enables the company to enhance its marketing and merchandising efforts and deliver a more personalized and relevant consumer experience to all shoppers. Consumers can choose from the complete range of Fruitz watches available, are entitled to free shipping and no sales tax (except for orders shipped in Florida), and enjoy hassle-free ordering, as well as easy exchange procedures should they wish to switch their Fruitz.
With dynamic personalization and targeting capabilities, the new FRUITZ website expresses its own style through various options to search, shop, discover, download, and by offering news, celebrity and press information, more directly to the consumer. The natural frequencies technology that each watch offers to provide an overall sense of well-being on the wearer is explained in the “technology” section, while the site’s blog speaks to “the Fruitzalista”, offering health tips and tricks, fashion and accessories trends and overall positive lifestyle advice.
Help is at hand on the new site for those who wish to purchase their watches online through a Live Chat making it even easier to navigate and answer any questions about the brand. As the growth in consumer web commerce continues to evolve, FRUITZ continues to stay at the forefront of social networking with the new website launch and consistent Twittering and Facebook updates to target all corners of the industry.
About FRUITZ: The latest collection of colorful timepieces allows customers to collect the entire line of delectable flavors. FRUITZ watches sport an oversized dial with a multicolor sunburst design in either stainless steel or gold plated cases. The healthy design of the timepieces feature “seeds” instead of numbers for markers and distinctively curved second hand accentuated in a contrasting color from the dial. The strap is sleek silicon in coordinating hues. Retail from $225 -$295. For more information on FRUITZ watches go to http://www.fruitzwatches.com/.
Contact: 5W Public Relations
Haley Rothman / 212.584.4301/ hrothman@5wpr.com
