New Local Web Science Report Warns That 50% of Small Business Owners Will Be Gone In 5 Years Due to This Digital Virus

www.LocalWebScience.com  Social Media Science co-founder, Thomas Rozof announced the release of their special-report series designed to help small and local business owners utilize research-based local marketing ideas to grow their business. “Local business marketing is different from typical Internet marketing. You’ve got to use your creativity to compete but you if you don’t start with research you can waste a lot of time and money.” Research is a word that strikes fear in the hearts of many local business marketers because it conjures up images of big bucks flying out the window. “We put together a 20-page report titled The Digital Virus, Part 1.  6 Business-Killing Threats Infecting Small Business.  This report shows local business owners how to conduct grass-roots level research they can afford; research that will keep them out of marketing trouble and headed down a clear path of local marketing success,” says Rozof.

The special report series first topic is Business-Killing Threat #1: “I Know My Business – I Don’t Need Market Research,” is free and available to anyone at the company’s website. It includes information such as the Five Research Myths – Busted! Including:

1.     1. I Can’t Afford Research

2.     2. I Only Have Time for Secondary Research

3.     3. I Can Trust my Family and Friends to Tell Me the Truth

4.     4. My Stuff Doesn’t Stink

Qualitative and Quantitative Research Methods for Local Business

It also provides tips for conducting two different types of research, qualitative and quantitative. Charles Heflin, co-founder of Social Media Science and Local Web Science said, “We felt too many people were intimidated by the idea of research yet they were spending a lot of marketing dollars in the wrong places, they needed a basic understanding of a very critical marketing function.” The report explains a variety of ways local business owners can conduct their own research via interviews, blogs, email surveys, social media, and more. The report goes on to give sample questions of surveys and lists many online survey services available for little or no charge.

Sample questions for one-on-one qualitative interviews provided in the report:

• What made you decide to become a customer of our company?
• Within your industry what are the biggest challenges you’re facing?
• How does our company help you face these challenges?
• How did you first hear about our company?
• Who are some of our competitors that you buy from and what are their strengths?
• What do you think our strengths and weaknesses are?

Social Media Marketing, Great Idea – Who has Time?

Social media marketing is all-the-buzz but unfortunately for the busy local business owner, with today’s competition and tough economy, marketing a local business is a double-duty job the way it is. Who has time to Facebook, Twitter, and all the rest when you’re the chief, cook, and bottle washer 24/7? Any business owner will readily admit the importance of marketing but struggles with how to keep up with the rapidly changing social media marketing tools.

Local Web Science understands the time constraints of running a local business. That’s why they teach their clients the power of leverage, how to effectively outsource, and when to automate business functions. Local Web Science has created a significant small and local business following since they are the only marketing services provider that can handles every aspect of marketing for the local business owner at a very affordable cost. They conduct the research, build interactive websites, capture leads, and direct buyers to the local business in a way that saves the local business owner time and money.

Now, the Flip Side

Consumers are doing their own research as well. As more and more people learn to research and shop online, more and more local businesses will disappear if they have not made their online presence known on a local level.

The special report The Digital Virus, Part 1.  6 Business-Killing Threats Infecting Small Business is available at no charge and will instantly provide the local business owner with some great local marketing ideas and some exceptional resources for researching their local markets and beyond.

Rozof and Heflin are owners of Social Media Science, Local Web Science, Synnd, and Outsource Automation Pro. For a free consultation on solving local marketing challenges, visit www.LocalWebScience.com.