The Procter & Gamble
Company (NYSE:PG) shares are currently trading at $59.94 a weekly loss of
$3.14 which is 4.97% down from last Tuesday’s closing price of $63.08. The
company’s shares have 52-week trading range of $39.37 - $64.58. The daily
average volume of the stock is 12.79 million shares. The company has 50 day
moving average of $60.94 and 200 day moving average of $60.90. The RSI of the
stock is 41.51, showing an oversold position of the stock. The sustenance and
resistance levels of Procter & Gamble Company are $58.94
and $60.85. The Market Capitalization of the company is $172.62 billion.
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Consumer goods maker Procter & Gamble have are counting on launch of
new products to spur growth, but the associated marketing and promotional
expenses are making that a costly wager this year.
P&G has estimated an increase in investment compared to growth in
net sales will shout up by 5% on new products released this year, including its
Pampers Dry Max diapers and the Gillette Fusion ProGlide razor. These would
impact the cash flow and the bottom line of the company. P&G said its
operating margin dropped by 310 basis points for the quarter and cited higher
marketing behind key product launches. P&G said its operating margin
dropped by 310 basis points for the quarter and cited higher marketing behind
key product launches.
"Most of our big innovations launched at the end of the year,"
said Jon Moeller, chief financial officer for P&G. "They will benefit
2011 to a greater extent than they benefited 2010.". Recently, the company
introduced widely its newest Pampers diaper, but faced a public relations
battle over some parents' claims the diapers caused severe rashes. Its new
ProGlide razor was also up against a new rival, the Schick Hydro, from
Energizer Holdings.
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P&G is not going to make changes to its price structures even as new
products are being launched in the next year.
Analysts expect the company to report lower than expected earnings. The
stock was down about 4% in the afternoon on Tuesday. P&G's earnings for the
fourth quarter were 71 cents per share, below the analysts' average forecast of
73 cents per share, according to Reuters.
The Procter & Gamble Company is fast moving consumer goods providing
company, providing branded consumer packaged goods. The Company’s products are
sold in over 180 countries worldwide primarily through mass merchandisers,
grocery stores, membership club stores, drug stores and in high-frequency
stores, the neighbourhood stores, which serve consumers in developing markets.
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