Solar Velocity Announces the Successful Creation and Implementation of Newest Email Marketing Techniques for Automotive Leader

Solar Velocity, an innovative interactive marketing agency, announced today the successful implementation of a comprehensive email marketing campaign that, not only effectively created awareness and interest, also engaged recipients in communication through the use of an advanced E-Customer Relationship Manager (eCRM), custom developed for Lotus Cars, one of the top automotive engineering companies.

Email communication is an impacting and successful marketing tool, when utilized correctly. Engaging customers in a two-way communication process, rather than simply sharing information, is the next big trend in successful and profitable customer relationship building. Lotus Cars was in need of a comprehensive and proven method of advertising in order to promote new car launches, increase awareness, gather data and organize accordingly. The eCRM that Solar Velocity provided allowed Lotus staff to easily customize email blasts and newsletters based on the particular data collected from that site visitor. The collected information and its application to communication efforts have generated over 10,000 opt-in email campaigns within the very first month. Email marketing campaigns are becoming the most effective way of increasing awareness and fostering communication as consumers shift towards a preference for a more involved process. 

 Lotus Cars, Kevin Smith, said, “We were undecided as to what marketing steps would get us the best ROI for launching the Evora and getting the word out. The SV team put together not only a great plan for us, but also executed flawlessly. We look forward to working with them on our next project.”

About Solar Velocity

Solar Velocity is an award winning, interactive marketing agency that provides innovative and creative results-orientated solutions that maximize profits for clients. Based in Atlanta, Georgia, Solar Velocity designs and develops wide-ranging marketing and technology solutions for clients, from creative web designs and complex web development to developing marketing strategies and branding, services are designed to achieve optimal brand awareness, along with increased sales, profitability, and high client satisfaction.