Joy Gendusa tells tanning salon owners not to believe the negative hype regarding the economic slump and to get on the ball with promotion…promoting birthdays. In a 6 month research program of tracking which industries were doing well during the housing slump, Gendusa found a successful direct mail program, lucrative in helping salon owners increase new customers.
The program, called the New Customer Birthday Program, capitalizes on a careful selection of one’s mailing list. By acquiring mailing lists containing birthdays of a specific target market, a tanning salon can send a birthday card to a specific identity (person) with a special offer enticing them to try out the salon they’ve never visited before.
The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out junk mail. Junk mail is mail that is not directed to a specifically targeted mailing list. Consumers do not mind receiving mail promoting products and services they need – which is ‘direct mail’…there is a difference.
It's not your birthday, but it sure feels like it.
About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned PostcardMania Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Joy Gendusa began in 1998 with zero investment capital. Today, her postcard marketing firm employs over 160 people and prints 4 million and mails 2 million postcards representing more than 28,000 customers in over 350 industries each week. Visit www.postcardmania.com
