Starr Tincup, the leading marketing firm for human capital services companies, and Birkman International, creator of the Birkman Method® personality assessment, have released a white paper that details how the Birkman Method can be used to develop leadership skills in healthcare. The white paper, “How the Birkman Method Provides the Language for Leadership Development in Healthcare and Hospitals,” explores the connections between healthcare, leadership development and the Birkman Method. By using personality testing to reveal and reinforce leadership potential, healthcare organizations can develop a blueprint for creating strong, capable leadership.
“The Birkman Method may not the conventional way of doing things, but it is an effective way of doing things,” said J. William Tincup, principal and co-founder of Starr Tincup. “Birkman understands that well-trained leaders are needed to help improve and grow a company. We’re happy to help bring their insight to the healthcare industry.”
“How the Birkman Method Provides the Language for Leadership Development in Healthcare and Hospitals” discusses some of the specific leadership needs in healthcare and hospitals and explains how the Birkman Method can help healthcare organizations meet these needs. It shows to utilize personality assessments to understand how personality traits mesh with specific job requirements and identify potential leaders. The white paper also acknowledges the fact that healthcare providers were once more focused on the mechanics of diagnosis and treatment then they were on opportunities to develop leadership skills. Now, healthcare organizations understand that their current leaders need specialized training to reach their full potential, and that their next generation of leaders must be identified and developed today.
“Every organization needs to have effective leaders to be successful,” said Richard Goldman, Chief Operating Officer of Birkman International. “Healthcare is no exception. The Birkman Method holds the key to understanding and managing the individual needs of one’s employees. Understanding these needs is crucial to the growth of the healthcare industry. We look forward to working closely with healthcare and hospitals to improve their current and future leaders.”
Some other key finds of the report include:
“How the Birkman Method Provides the Language for Leadership Development in Healthcare and Hospitals” can now by downloaded. A brief registration to the Birkman International community is required.
About Starr Tincup
Starr Tincup is the most experienced human capital marketing firm in the
For more about Starr Tincup, visit their website at http://www.starrtincup.com/ or read their blogs at http://starrtincup.blogspot.com/ and http://jpie.com/
About Birkman International
The Birkman Method® has been in use for more than 50 years and has been used by more than 2.5 million people and 5,000 organizations worldwide, including corporations, not-for-profit organizations, governmental agencies and individuals. The assessment accurately measures social behaviors, underlying expectations of interpersonal and task actions, potential stress reactions to unmet expectations, occupational preferences and organizational strengths. For more information visit http://www.birkman.com/ or call 1-800-215-2760.
