Montreal, QC. August 11, 2010—Centrebet has launched a new TV ad campaign in Australia advertising their principle sports betting product during primetime sporting TV events.
This Centrebet ad campaign will be on air for 17 weeks across Ch 9 Metro (Sydney, Melbourne, Brisbane), Ch 10 Metro (Melbourne only), ONE (Sydney, Melbourne, Brisbane), Fox Sports 1/2/3 and Fox Sports News, TVN. The demographics for this campaign is males 18-54 who will be watching live sporting events, racing and variety shows.
“We’re committed to maximising the exposure of our brand and are confident that creating a targeted campaign will have positive results in terms of player acquisition and retention,” said Affiliate Manager Melissa Claronino from Centrebet. “This campaign makes for an opportune time for affiliates to look into our programme, as we are expecting to reach 45% of our target demographics during this on air period.”
Centrebet uses a white label version of the Income Access affiliate marketing software allowing affiliates to manage all their activities and revenues from one convenient account. Affiliates are able to earn commissions from all Centrebet products in sports, racing, poker, casino and games.
“Centrebet is easily one of the most recognised betting affiliate programmes in Australia,” said Income Access CEO, Nicky Senyard. “With this new advertising campaign, we expect their brand recognition to increase substantially in mainstream Australian culture, creating a fantastic opportunity for Centrebet affiliates.”
Centrebet offers affiliates 20-40% in revenue share commissions.
About Centrebet
Centrebet International Ltd was founded in 1992. In 1996, and in true pioneering style, Centrebet was the first licensed bookmaker in the Southern Hemisphere to offer online sports betting. From humble beginnings, Centrebet has grown to offer up to 6,000 international sports and horse racing events per week, plus a growing list of online games. With a client base of over 300,000 customers from more than 110 countries, Centrebet has grown to become a leading international online betting and gaming company. Centrebet offers fixed-odds betting on sports, entertainment and horse racing events, as well as online gaming in state-of-the-art poker and casino rooms – and we’re delighted to say we’re still growing.
CONTACT INFORMATION
Melissa Claronino
Centrebet Global Affiliate Manager
+61 2 9206 8773
www.centrebetaffiliates.com
About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customisation has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com
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