Scottsdale 8/12/2010 10:00:51 AM
News / Business

MouseMail.com - Social Media for Kids

SCOTTSDALE, Arizona, August 11, 2010 -- Safe Communications, Inc. (Pink Sheets:SGTB.pk - News) today launched www.MouseMail.com, its  patent pending, safe digital environment for children, protecting them from vulgar, sexual or bullying emails or text messages. If any incoming or outgoing emails or text messages have questionable content, they are automatically forwarded to the parent to clear before going to the child or stopped from going through. MouseMail.com is the only known text messaging platform that flags and blocks messages containing offensive, bullying or sexually suggestive language before the child receives them, allowing moms and dads to stay one step ahead of those who would do harm to their children. With the new technology, texting can be accessed through the MouseMail.com website and adapted to smart phones.

"This is about preventing objectionable messages before they reach your child, not reacting to them after the damage has been done," said former Secretary of Education and Drug Czar Dr. William J. Bennett, a senior advisor to Safe Communications. "We can never do enough to keep our children safe. The tragedy is when we do too little. No parent should ever have to say, 'If only I had done more.'"

Listen to William Bennett's interview with pollster Frank Luntz about new research on texting and parenting. Click for audio.

"MouseMail.com puts moms and dads in control, provides peace of mind and puts predators out of business," said John P. Venners, president of Safe Communications, Inc. "Kids today are going to live a digital life. MouseMail.com keeps them safe." Venners stated that the Beta Test launch would allow parents the opportunity to visit the web site, obtain an overview of the platform and its capabilities and provide early subscription sign up from home computers.  

Unless the text or email sender/message has been approved by the parent, the communication will not be delivered to the child's device. Text messages containing inappropriate or suggestive words, phrases or threats are automatically blocked. Common misspellings and texting shortcuts are also blocked. Parents can set times when texting is allowed, with different rules for different approved contacts, while ensuring the parents can always contact their children, but disallowing messages during school hours or late at night. For example, parents can turn off the texting capability during school hours, only allowing persons designated by the parent to get through.  

In a poll released today by Frank Luntz, 78 percent of parents said they are concerned about the values and behavior of their children's peers and 54 percent believe their kids are exposed to negative influences on the web, email and texting.  Almost two-thirds – 65 percent – of parents say they get their child a cell phone because they want them to have one, not because the kids want one.

Cell phones and text messaging are now integral parts of the lives of most children and teenagers. According to the Pew Research Center, three out of four 12-17 year-olds own a cell phone. Fully 88 percent of teen cell phone users send text messages, with more than half of all teens sending text messages daily. One in three teens sends more than 100 text messages a day.(1)

Cyber bullying and "sexting" are an unfortunate reality of this activity. Between 20 and 40 percent of children and teens have been cyber bullied.(2) At least 15 percent(3) and as many as one in five teens(4) have sent sexually suggestive photos of themselves to someone else.

MouseMail.com works with computers or any web-enabled phones and comes in two versions. MouseMail.com is intended for children. CoolYou.com is the version for teenagers.  

MouseMail.com is also an all-inclusive, first-time Internet experience for young children. It offers a safe environment for children to learn how to send emails, keep a calendar and enjoy age-appropriate online games. It can be an educational tool for children as much as it is a safety measure for parents.

About Safe Communications, Inc.

Safe Communications, Inc. provides open and secure family communications that are in step with today's advances in the social media. While protecting our most precious asset, our children, our systems are designed to enhance the quality and frequency of day-to-day communications among family members. We allow users to experience the marvel of advanced technology without fear or danger.

Safe Communications' products, led by MouseMail.com, are designed for the modern family on the go. Early detection devices warn parents of potential abuse and inappropriate content allowing secure, open exchange with loved ones and friends.  

Just as your child is not allowed to enjoy a ride in the car without a seat belt, Safe Communications designs products so that your children can enjoy the electronic ride without being exposed to potential harm or abuse. For more information, visit SafeCommunications.com.



(1) http://pewresearch.org/pubs/1572/teens-cell-phones-text-messages

(2) http://www.cyberbullying.us/2010_charts/cyberbullying_victimization_meta_chart.jpg

(3) http://www.pewinternet.org/Reports/2009/Teens-and-Sexting.aspx

(4) http://www.thenationalcampaign.org/sextech/PDF/SexTech_Summary.pdf

For in-depth materials on cybersecurity for today's kids, parents, and schools, visit http://www.SchoolSafetyPartners.org