A recent interview with Tricia Andreassen, a leading real estate industry expert and national speaker, was conducted by a media company specializing in offering technology-based solutions for business owners is now available to the public. Joining Andreassen was Leanne Kinsella, director of strategic marketing for Andreassen’s company, Pro Step Marketing.
The interview, conducted by NewMediaMavens.com principals Lena Claxton and Alison Woo, features extensive information regarding Pro Step Marketing’s services for real estate professionals who have not yet, or who desire to go to the next level in their web marketing strategy. Now available online in its entirety on BlogTalkRadio.com and Pro Step Marketing’s website, the interview features an extensive question and answer session regarding the importance for real estate agents to have a consistent brand separate from their franchise, carry the brand effectively to the web, and create a consumer-centric strategy to engage today’s consumers. This target marketing strategy, coupled with a search engine strategy, allows consumers to find the REALTOR® and their information on the search engines.
“The interview with Lena Claxton and Alison Woo was a terrific opportunity to explain how essential a brand, a website and a system that marries all marketing channels together is essential for today’s real estate professional,” explained Andreassen. “Over the course of the interview, we were able to provide details on the specific components that create a marketing strategy necessary for a REALTOR® to attract, connect, and communicate effectively with a specific audience.”
During the interview, both Andreassen and Kinsella, whose background is in advertising, brand engineering and web strategy, informed listeners about Pro Step Marketing’s services and its role in today’s real estate marketing strategies. Those strategies included:
• Consistently branding your business throughout traditional marketing and online marketing.
• How to separate your real estate business from others.
• Establishing you as the expert in your market.
• The importance of providing both useful and updated information to both consumers and search engines.
• How a successful website collects quality leads and tracks measurable results.
Andreassen started in real estate at age 19 and with her entrepreneurial spirit she purchased her first investment properties by age 20. Following work as a general sales manager for a Century 21® and launching her own team within the RE/MAX® organization, Tricia became a national speaker for Realtor.com®, where she educated REALTORS® on how to take their business to the next level in online marketing. Today, her company, Pro Step Marketing, focuses on how to pull it all together and create a web marketing strategy that will take your business to the next level.
Pro Step Marketing, located in Huntersville, NC, provides Real Estate Web Design, marketing consultation and education services to real estate professionals and companies across the country, including logo design, branding services for print and web, website design and development, and implementation of lead generation and search engine optimization. Pro Step Marketing has a team dedicated to helping their clients finally get the results they've always wanted from their real estate marketing strategy.
