Atlanta, GA 7/1/2008 10:24:24 PM
News / Business

Under Armour Names Lands' End's David McCreight as President

Under Armour, the athletic apparel and footwear company, named former Land's End president David McCreight as its president Tuesday.

In his new role at Under Armour, McCreight will be responsible for the long-term strategy of the company, implementing innovative new practices to achieve efficiency and managing the company's core businesses, which include Apparel, Footwear and Accessories.

McCreight will also oversee the company's Wholesale and Direct-to-Consumer distribution channels and Marketing.

Current president and founder Kevin Plank will continue as chief executive and chairman. McCreight, 45, will report to Plank when he takes on his new post in September.

McCreight served as president of Lands' End, a division of Sears Holding Corp., since 2005. While with the company, Lands' End saw record breaking earnings growth as well as the development and expansion of over 200 specialty stores within Sears.

Previously, McCreight served as senior vice president of Disney Stores Worldwide and held the President position at Smith and Hawken.

Under Armour (NYSE: UA) saw a 27% growth in its overall business in the first quarter of 2008. Under Armour shares fell 66 cents, or 2.6 percent, to $24.98 in morning trading. The stock is down 43% over the past 52 weeks.

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