Pro Step Marketing recently collaborated with Team Harris of Naples, FL, to develop a comprehensive marketing strategy that included a new logo, presentation materials, custom website and search engine optimization strategy. The results of this complete marketing plan will bring consistency to the Naples real estate team’s brand and increase its presence in the community and online.
A large portion of the web marketing strategy for Team Harris was to develop an exceptional Naples, FL real estate website that combined advanced search tools and search engine-friendly content with opportunities to gather more quality leads. According to Marie Harris, team leader for Team Harris, the finished website included all of their goals – an updated brand, luxury look, content-rich pages and increase in business.
“Pro Step Marketing clearly understood and is right on target with accomplishing our goals. Our website does more than fill your screen with thousands of listings. Our site provides you with a tailored presentation of homes for sale, be it waterfront homes, golf communities or by a certain area. It can help you find the perfect lifestyle you are looking for,” Marie said. “Whether you are a seller who can easily receive a home value report or a buyer who can browse thousands of properties by setting a price parameter or using the interactive map, they can do so with ease and enjoyment.”
Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Team Harris to create a functional and visually appealing website that allows visitors searching for Naples, Bonita Springs and Estero, FL real estate to easily browse available listings by map, address, zip code, neighborhood or waterfront. Special sections were also developed on the site with specific information on golf course communities, popular neighborhoods and waterfront properties.
In addition to an attractive design and compelling copy, the Team Harris website also implements a new search engine optimization program that will eventually bring more business to the realty team as the site moves up in the natural search engine rankings. Internet users searching Google, Yahoo! and MSN for Naples, Bonita Springs and Estero, FL homes for sale will easily find Team Harris.
Pro Step Marketing, located in Huntersville, North Carolina, provides real estate web design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy.
