Walter Scott Sells Soul to New Zealand's Hell Pizza

Walter Scott, a New Zealand man, sold his soul to Hell Pizza, a pizza chain in New Zealand, on Thursday.

Hell Pizza announced that it struck a deal with Scott, 24, to buy a deed to his soul. The pizza chain contacted Scott shortly after an online auction site that initially agreed to the sale withdrew it from the Internet after receiving complaints that it was in bad taste.

Scott offered his soul on the TradeMe online auction site on Wednesday, saying he had not found it to be much use.

The auction attracted more than 32,000 hits and more than 100 bids before it was taken down. The last bid for Scott's soul on the site was listed as $3,799, while the last genuine bid was $456.

Hell Pizza contacted Scott after the site removed his post and offered him $3,800 for his soul. "The soul belongs to Hell, there is simply no better place for it," said Rachael Allison, the head marketing director of Hell Pizza, to The Associated Press. "He was pretty delighted."