JDM Publishes “The Psychology of Marketing”

JDM, a Dallas-based innovative marketing firm, announced today the release of its latest white paper, The Psychology of Marketing.

"It’s our aim in the white paper", says Justin Downey, Managing Director of JDM, "to explore the psychological and physiological factors that can obscure or miss-interpret a marketing message. Like the conductor in front of his orchestra, we aim to tune and pace the message for maximum impact.  We’re not trying to coerce a love of music."

The Psychology of Marketing is JDM’s 4^th installment in their series of marketing best practice white papers. 

Topics also covered in The Psychology of Marketing include:

Humble Extravagance: Marketing to the ‘Penny Wise & Pound Foolish’

Reverse Psychology: Though often quoted, it’s rarely understood.

Practice Makes Permanent: Reach, Frequency & Retention rates

A Man Goes Into a Bar: The Retention Power of Humorous Ads

I Heard About That: Public Relations in the Information Age

Optical Delusions: How to break the rules of design for a reason.

What's in it for me?: Incentive-based marketing

What's in it for you?: Marketing to the modern skeptical consumer

You can register to download The Psychology of Marketing from JDM’s new website at: http://www.marketinghasevolved.com.

ABOUT JDM

JDM is a full-service marketing firm providing their Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology.  JDM is developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it.

Learn more about how JDM is marketing evolved at: http://www.MarketingHasEvolved.com.