We all know by now how important SEO (search engine optimization) is to a company’s success online. What many of us don’t know is that SEO tactics are not just limited to the content, links and graphics found solely on the company site. Social media sites, such as Facebook, MySpace and Twitter have become increasingly popular ways for companies to put their names out there and make themselves accessible to the public. While many companies stick to Facebook because of its popularity and number of users, Twitter has also become a leading site for SEO strategies.
Using Twitter for SEO purposes is easy. Start off by picking a relevant user name that has something to do with your business. Just like you wouldn’t put content relating to other things aside from your product or service on your site, select a name that represents your company well. Your “Bio” page in Twitter should also fully reflect your company. Include any trademarked phrases your business is known for and relevant key words so search engines can pick up on it.
When you “tweet,” be sure to incorporate the valuable keywords as well, but don’t overdo it. Saturating any content with too many keywords (especially the same recurring ones) will lead search engines to believe your site is spam and disregard it when ranking for a particular topic.
Another helpful tip would be to include back links in your account as well. Just like you would in your company’s main site, back links drive traffic to your site. Take advantage of this as much as possible.
Finally, don’t beat around the bush. Make sure the tweets you send are direct and to the point. The more relevant and creative your tweets are, the greater the traffic to your site will be.
If you follow those steps, Twitter will be a great asset to your company’s SEO campaign.
