Innovative Military Surplus eCommerce Website Takes Contextual Shopping to the Next Level

JDM, an innovative, full service marketing firm, announced today the launch of their client, Omaha's G.I. Surplus, new eCommerce website.

The site, which was creatively and technically completely re-done, focuses on providing customers a sense of context when shopping as well as ease-of-use.

"Context while shopping allows customers to not just see what is available, but also to understand the its use and value."  Says Justin Downey, owner of JDM.  "We wanted to provide Omaha's shoppers the ability to find and understand the numerous products offered in a way that was innovative and fun."

Aside from the innovative creative design of the site, JDM also integrated real-time user data to provide shoppers with real-time selections of associated products purchased by other Omaha’s shoppers.

"My favorite feature of the new site," remarks Brad Williams, Co-Founder of Omaha's, "is the 'Fun Find'.  Our 'Fun Find' allows customers to navigate our products through a graphic interface which showcases the products in context of one another."

The "Fun Find" feature combines products into three main categories: camping/survival, theatre/fashion and Collector's items.  "It's something you have to see to believe.”  Remarks Brad.

For more information about this eCommerce website project or other JDM projects, visit their marketing portfolio page.

About Omaha’s Military Surplus

Since 1963, those in Fort Worth and the rest of Texas have been unearthing treasures in our store. Today, Omaha’s Original G.I. Surplus carries a vast inventory of genuine issue Army, Navy and Military Surplus. Their products range from WWI, WWII, Korea, Vietnam, Desert Storm; Iraqi Freedom to Camo, Jungle Boots, Bayonets, Collectibles, Uniforms, Knives, and Fatigues.

See for yourself at: http://www.omahas.com

About JDM

JDM is a full-service marketing firm providing their Texas-based clients marketing services that combine proven strategies, innovative tactics and emerging technology.  JDM is developing cutting-edge marketing activities that not just revolutionize marketing, they evolve it.

Learn more about how JDM is marketing evolved at: www.MarketingHasEvolved.com.