Alpharetta 8/31/2010 12:05:14 AM
News / Business

PETE’S PLUMBING INC. REACHES OUT TO CUSTOMERS THROUGH SOCIAL MEDIA CHANNELS

Interactive Strategy Focuses on Social Networking Sites and Informative Blog

ALPHARETTA, GEORGIA. (August 30) — Pete’s Plumbing Inc., a family-owned and operated full-service residential and commercial plumbing company that serves the Alpharetta and nearby areas, and its sister company, R.A.  Lippitt & Sons, is directing its marketing efforts toward reaching out through an interactive strategy that includes a Twitter (PetesPlumbingGA) and Facebook Fan Page (http://www.facebook.com/pages/Alpharetta-GA/Petes-Plumbing/155158074498798) as well as its informative blog (http://alpharettaplumber.blogspot.com/).

Julie Lippitt, President of Pete’s Plumbing, explained, “Social media is becoming one of the most effective ways to not only reach out to our customers, but it also helps us to make our marketing efforts more interactive, which is so important to consumers and businesses today who expect to participate in and more effectively control their service experience. Although social media is virtually based and we pride ourselves on a personal touch, the regular interaction with customers does provide them and us with an excellent way to develop our relationships.”

Lippitt added, “We want our customers to make the best choices possible when it comes to their plumbing needs. Social networking is also an excellent way to share more information to a wider group of people about what we can offer them, such as our green plumbing products and services, free eco and conservation home and business inspections, and tips on how they can save money and maintain their plumbing. It is also a way for homegrown businesses like ours to more widely market and gain intelligence about what we can do for our customers and prospective clients.”

The company’s Twitter following is growing as is its Facebook and Blog following as it offers an RSS Feed for both. Anyone interested in learning about water conservation, new green plumbing, or even how to maintenance their plumbing can sign up for helpful advice, tips, and conversation with the owners of Pete’s Plumbing. The Twitter account is updated on a daily basis while the blog features new entries on a weekly basis. All the social media channels used by Pete’s plumbing offer ways to leave comments and questions, making this a great way to stay in touch with this customer-focused service provider.

About Pete's Plumbing, Inc.

Pete’s Plumbing, Inc. offers a full-range of plumbing services to homeowners and businesses in Alpharetta, Atlanta, Brookhaven, Buckhead, Buford, Crabapple, Cumming, Dawsonville, Marietta, Milton, Roswell and Sandy Springs. The company is owned and operated by Rick and Julie Lippitt.   As a second generation family business, the professionals behind Pete’s Plumbing have over 50 years experience and provide service-focused, professional and dependable plumbing services as well as traditional and environmentally-friendly plumbing products. For more information, please visit www.petesplumbing.com.