In a 6-month research program of tracking which industries were doing well during the prevailing economic times, PostcardMania CEO Joy Gendusa, found a successful direct mail program that is lucrative in helping restaurateurs increase new customers. The new “marketing diet,” as she calls it, has been the key marketing program boosting sales and has been named the New Customer Birthday Program, which capitalizes on a careful selection of one’s mailing list. Gendusa has started publishing case studies with regard to this program for other businesses to follow.
Restaurants acquiring mailing lists containing birthdays of a specific target market can send a birthday card to a specific identity (person) with a special offer enticing them to try out the restaurant they’ve never visited before. Once the new customer patronizes the restaurant and submits an email address, further email marketing ensues keeping that customer updated on weekly specials and events.
The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out junk mail. Gendusa says that junk mail is mail that is not directed to a specifically targeted mailing list and that consumers do not mind receiving mail promoting products and services they need – which is “direct mail”, there is a difference.
This is one marketing diet that can weigh in with some extra pounds.
About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned PostcardMania Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Joy Gendusa began in 1998 with zero investment capital. Today, her postcard marketing firm employs over 160 people and prints 4 million and mails 2 million postcards representing more than 31,000 customers in over 350 industries each week. Visit www.postcardmania.com
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