In the Internet Email Marketing world, the ability of the marketer to write effective emails is tantamount to his financial success. And there are a lot of great writers out there. Think about it - it's hard to find anyone who hasn't seen an amazing email that had the magical power to make them open it just to see what it was all about.
But let's be real here - not every internet email marketer can write awe-inspiring emails that make the reader throw all caution to the wind and whip out their credit card to purchase every super deal that follows…
But who really cares?
You don't have to. Especially if you're promoting someone else’s products as an affiliate.
At Overcome Everything Inc., we often promote the products of other top-shelf internet email marketers as an affiliate, and their brilliantly crafted emails almost always bring home the bacon. What we've tried to do is write some of our own emails like these super email marketers, since theirs are so incredibly effective.
Surprisingly, it's not that hard to do!
We’ve studied several highly successful email marketers for several years now. After looking at email marketing emails with some of the highest conversion rates, we believe we’ve cracked the code to understanding how to pack tons of impact and solid, consistent results into short, interesting
email marketing copy.
Here are three simple secrets to writing emails like a master internet email marketer that you might never figure out for yourself:
Hit it Big Secret #1) A Question with a Great Offering - At least three of the best emails I've seen used a question in the subject line that related to a benefit or claim from its following sales letter.
Using a question in your subject line is amazingly powerful, because it leads the reader to open up the email to get the answer. By adding in a benefit to the question, you give the reader a very strong reason to want to find out what it’s all about.
For example, here's one of the most powerful “Offering Questions” I've ever seen:
“Hey John, autopilot profits?”
To someone interested in making money on autopilot, this is a powerful “Offering Question” and it also relates to the email marketer’s product (not surprisingly called “Autopilot Profits”).
Hit it Big Secret #2) “The Leading Thought” - As email marketing writers ourselves, we all laughed when we first saw this subject line, (we thought it was terrible)…
...That was until we sent it out and saw the awesome response:
“John, laziest way ever…”
We thought, “C'mon dude, laziest way ever to do WHAT? There’s no information here!” But therein lies the power. I think the reason that particular subject line did so well is because the “Leading Thought” caused a “cat-like” curiosity to find out what the heck they were talking about!
Keep in mind too, the marketer adds a strong offering in that subject line, even as short as it is. The offer is that he's got a “Lazy way” to do something - which appeals to most people these days since anything NOT lazy probably requires too much time and effort in this non-stop rat race called doing business.
Hit it Big Secret #3) “The Power of KISS” - In general, the best email marketing campaigns I've seen Keep It Short and Sweet.
It can be a temptation to load up your email marketing campaigns and pack them with the same kind of copy and bullets as your sales letter, but don't over-do it.
The most important thing I've learned from other “Super Email Marketers” is that the email is NOT the place to do all your “selling.”
The email marketing pros tend to put the testimonials, bullets, features, and stories on hold and craft a short, offering packed email that leaves people drooling to see what's on the next page.
Here at Overcome Everything, we've tested hundreds of different email marketing campaign strategies, and come up with a simple system for email marketing that helps you build lists, send emails to them with the push of a button, and reap the rewards almost instantly.
To discover this incredibly “lazy” system for making money from simple email marketing, check out the free video at the link below. In less than an hour you could be well on your way to sending out powerful, money making emails like a Super Marketer - all from the comfort and convenience of your home office, kitchen, or living room.
Click the link below now to see that free video that shows you how.
http://www.ListBuilding.com/autopilot1
