Atlanta 9/14/2010 9:33:19 PM
News / Business

Solar Velocity Designs Website with Search Engine Rankings in Mind, Benefits both Client and Website Visitors

The recent launch of CMI Waterfront’s newly redesigned website has been described as professional, multifunctional, and easily managed by both CMI staff and Solar Velocity project managers. An important aspect to ensure that CMI’s newest site performed well was to increase their organic search rankings. As a digital industry design leader, Solar Velocity generated a custom XML site map that was tailored to CMI’s specific needs and goals.

Search rankings play a vital role in client and company interaction. Top listings ensure visibility and increase the number of visitors and potential for a ROI. Listings are generated by search engine spiders that sort through indexed website pages and list them with a specific search engine. It is important to not only ensure that content is fresh but that a website is being reached by those spiders. Solar Velocity created the site map to not only facilitate indexing but to automatically resubmit current updated pages and replace and eliminate the old ones. The automation of this makes it easy and effective for a client. CMI Waterfront is a leading company that caters to homeowners and building/construction professionals. As this is a busy industry, it was important to ensure that any time spent on website content updating was effective and efficient.

Current website content is a vital factor in whether a visitor finds applicable and useful information from your site. Many companies run into issues with the management and other, more technical sides of website content management. Solar Velocity provided a simple and effective solution to this through the site map integration and content management systems (CMS).  These two tools provide either a technical expert or the general CMI Waterfront staff with the ability to provide technically savvy website updates.

 

About Solar Velocity

Solar Velocity is an award winning, interactive marketing agency that provides innovative and creative results-orientated solutions that maximize profits for clients. Based in Atlanta, Georgia, Solar Velocity designs and develops wide-ranging marketing and technology solutions for clients, from creative web designs and complex web development to developing marketing strategies and branding, services are designed to achieve optimal brand awareness, along with increased sales, profitability, and high client satisfaction.