Bluefly Inc (NASDAQ:BFLY) to Release Q2 2008 Earnings August 13

Bluefly, Inc (NASDAQ:BFLY) will release the second quarter earnings for 2008 on Wednesday, August 13.  A conference call will be held that afternoon at 5:00 pm ET to discuss the financial results.  The call will be hosted by Chief Executive Officer Melissa Payner-Gregor and Chief Operation Officer Barry Erdos.  Investors are invited to listen to the presentation via webcast by visiting investor.bluefly.com.

Bluefly, Inc. is an online retailer of designer brands, fashion trends and superior value. During the year ended December 31, 2007, the Company offered over 50,000 different styles for sale in categories such as men's, women's and accessories as well as house and home accessories from over 350 brands at discounts up to 75% off retail value.

Since its inception, www.bluefly.com, has served over one million customers and shipped to over 13 countries. Bluefly offers designer brands at superior values. The Company offers the same types of on-trend and in-season designer merchandise as are sold in luxury department stores at discounts.

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