CEO Ben Trowbridge has a tastier idea for the IT marketplace, and it comes with a pizza.
The innovative CEO behind ProBenchmark plans to shake up the sleepy $400 million IT benchmarking industry with the launch of his company’s new software driven benchmarking tool, and its accompanying http://www.freebenchmark.com marketing campaign.
“A radical service requires radical marketing,” Trowbridge states. “Freebenchmark.com is the game changer because it enables companies that currently cannot afford a benchmark to buy one, and enables companies that currently benchmark to more easily gather critical information,” Trowbridge explains.
According to Trowbridge the IT benchmarking industry has been controlled by industry giants “who for decades have done business the same old way, using a tired, expensive and drawn out process,” Trowbridge says.
Trowbridge says his new service is more accurate because it eliminates human error and subjectivity and shortens the process from months to weeks,” at 70 percent below the current market cost,” adds Trowbridge.
The unconventional campaign and video takes a humorous stab at the slow moving IT benchmarking industry and promotes the company’s faster, data-centric ProBenchmark service.
How It Works
Freebenchmark.com is the gateway to ProBenchmark’s patent-pending, software-driven benchmark tool.
IT executives who visit the web site are taken through a brief, humorous introduction to how benchmarking has gone from a long, painful process with questionable results to a quick, easy exercise that provides real-world, useful information.
Visitors to the site also receive a free pizza, compliments of ProBenchmark.
As for the pizza, Trowbridge adds with a grin, “we hope you’ll have it in 30 minutes or less.”
About ProBenchmark
ProBenchmark provides unparalleled benchmarking and market price intelligence services for the outsourcing marketplace. Our patent-pending, parametric models provide accurate, reliable results, allowing clients to rapidly make fact-based decisions in support of business case development, contract negotiation and ongoing benchmarking and
governance of outsourcing service agreements.
ProBenchmark’s leadership team helped invent price benchmarking and developed a patent-pending approach for benchmarking that allows for faster, more robust and accurate market price comparisons. While market price competitiveness is key for successful outsourcing agreements, clients must find a balance between low cost and sustainable service delivery to ultimately create a lasting business relationship.
Our consultants have extensive experience in the outsourcing marketplace, including knowledge of market prices, service levels, delivery approaches and contract metrics. ProBenchmark combines a unique suite of tools, a strong methodology and the deep industry experience of its consultants to provide unparalleled benchmarking services that helps clients create and manage balanced, sustainable and market competitive outsourcing transactions.
About Alsbridge Inc.
Alsbridge, Inc. is an award-winning global advisory firm and a distinguished member of the 2010 Inc. 500 fastest growing privately held companies. Alsbridge redefines the way companies reduce costs and improve back office operations. Our proprietary benchmarking tools and data resources enable clients to utilize the most cost effective and value added sources globally for information technology, business processes and telecommunications networks. Through a combination of internal optimization and outsourcing, our clients achieve cost savings that support their strategic business objectives.
Founded in 2003, Alsbridge is the proven, effective difference. The company’s web site is: www.alsbridge.com.
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