Sending bulk emails is a great way to market your busines, raise funds, or just keep in touch with your audience, but if you're just getting started, the added expense of an email service provider (ESP) can be a little overwhelming...
That's why I'm psyched to be able to introduce you to a platform for sending bulk emails that's solid, easy to use, cutting edge, and most importantly (free)!
I'll tell you what it's called in just a moment, but before I do I think it's wise to catch you up on the three biggest reasons you'll want to be sending bulk emails through a third party, and not just from your own email account:
1) Email Deliverability:
Sending bulk emails can look like SPAM to some recipients, and some ISP's will filter your emails even if your audience doesn't think it's spam at all. If you want your emails to get through, a third party service is key.
2) Personal Liability: Sending bulk emails opens you up to the possibility of unintentionally spamming, or accidentally breaking the rules of the road, as it were. If you want to make sure that when you're sending bulk emails you're operating above board, then a third party service can be a huge help.
3) Marketing Geekery: Lets face it, third party ESP's offer a lot of great marketing and followup tools that Yahoo, AOL or Gmail just weren't built for. For sending bulk emails, you can't beat a third party ESP.
So, the moment you've been waiting for - where can you get all these awesome benefits for sending bulk emails without laying down a penny?
Mailchimp.com.
Sending bulk emails with mailchimp.com is easy, and really intuitive. Their templates and resources are beautiful and informative, and their service is just stellar for the newbie through more advanced email marketer. Sending bulk emails with mailchimp.com is also pretty quick, so you won't be wasting a lot of time.
Just so you know, I have no affiliation with mailchimp.com, so this isn't some ad, I'm just an impressed email marketer who knows a great service when he sees one. And to be honest, I don't even use mailchimp.com for sending bulk emails. The company I work for has a massive email database and we need a more enterprise oriented ESP for sending bulk emails, so we use iContact.
Sending bulk emails is a great way to grow your business, grow your presence online, and stay in touch with your audience, and if you're ready to get rocking and rolling, then head over to mailchimp.com and snag a free account!
Josh Burns is a copywriter and email marketing specialist at Overcome Everything Inc. For more information on profitable email marketing, and to avoid the major dangers associated with it, head over to
http://www.ListBuilding.com/mailchimp-rocks
