PostcardMania CEO, Joy Gendusa tells automotive and car care industry owners not to believe the negative hype regarding the economic slump and to get on the ball with promotion – promoting birthdays. In a 6 month research program of tracking which industries were doing well during the housing slump, Gendusa found a successful direct mail program, lucrative in helping businesses increase new customers.
The program, called the New Customer Birthday Program, capitalizes on a careful selection of one’s mailing list. By acquiring mailing lists containing birthdays of a specific target market, an automotive repair shop can send a birthday card to a specific identity (person) with a special offer enticing them to try out their business that they’ve never visited before.
Gendusa advised that other segments of the automotive industry could get creative with this concept and that a wide variety of offers could be used in the automotive industry -- the point to consider is that the offer must entice the person to come to said business and ‘reward’ them for having a birthday.
The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason that targeted lists are so vital in the fight to cut out junk mail. Junk mail is mail that is not directed to a specifically targeted mailing list. Consumers do not mind receiving mail promoting products and services they need – which is ‘direct mail.’ “There is a difference, which is why the New Customer Birthday Program is working so well,” Gendusa said.
As people get older, your business can gain better performance. Go Automotive Industry – lay the smack down on any marketing vehicle out there with the New Customer Birthday Program.
About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned PostcardMania Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2007 revenues at nearly $19,000,000. Joy Gendusa began in 1998 with zero investment capital. Today, her postcard marketing firm employs over 150 people and prints 4 million and mails 2 million postcards representing more than 31,000 customers in over 350 industries each week. Visit www.postcardmania.com
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