Solar Velocity Provides Lotus Cars with Social Media Campaign Plans and New Approach to Branding

Lotus Cars, an award winning global automotive specialist, has recently joined one of the fastest growing internet marketing platforms: social media. Solar Velocity, an interactive digital marketing leader, offers clients the latest insights and tools into how they can effectively compete and surpass competitors online. Solar Velocity conducted research and thoroughly shaped a campaign for Lotus Cars that embodied known successful applications, but also entailed new approaches focused on achieving their goals.

The research process designed and utilized by Solar Velocity involved a unique web application that spiders out to the internet, pulling millions of online conversations, based on predetermined specifications, gathering useful and detailed data regarding their target audience’s patterns, interests, and conversations. This approach provided unique information regarding their top 5 competitors, as well as provided the avenue to understand their position within the market.  Furthermore, the gained knowledge shed light on a variety of approaches Lotus could take in order to continue their growth and how to plan for a longer term utilization of social media platforms.

Social media campaigns often work best from a multifaceted approach that include involving the basics with synthesizing existing tools and content. The merging of different tools, resources, applications, etc. ensures that not only do the social media campaigns cover all the bases, but that they are effective and produce results. Social media platforms provide a base for two way communication lines, including feedback, reviews and aggregated data. The opportunity to understand their brand better is a frequent unknown benefit to consistent involvement in conversation that Lotus was unaware of until Solar Velocity began work. Pulling in the positive comments that reviewers left allowed Lotus to focus on what they excelled at while analyzing aspects that may need improvement. This unique approach to understanding the power of social media is just one of the ways Solar Velocity is providing advanced solutions to everyday challenges.

About Solar Velocity

Solar Velocity is an award winning, interactive marketing agency that provides innovative and creative results-orientated solutions that maximize profits for clients. Based in Atlanta, Georgia, Solar Velocity designs and develops wide-ranging marketing and technology solutions for clients, from creative web designs and complex web development to developing marketing strategies and branding, services are designed to achieve optimal brand awareness, along with increased sales, profitability, and high client satisfaction.