Latest Samsung Compact Cameras Let You Capture And Share On-The-Go

SYDNEY, Australia – September 23, 2010 – Samsung Electronics Australia has unveiled its latest range of easy-to-use digital cameras that feature new connectivity capabilities which allow you to shoot and share your creations with the world quickly and easily. The new Samsung PL90 includes a convenient built-in USB connector, while the Samsung ST80 features built-in Wi-Fi connectivity. So whether you’re an avid traveller or simply love to snap and share your day-to-day memories on the go, the latest Samsung cameras are the must-have photographer’s companion!  

“In this digital age, consumers are demanding products that help them easily connect and share, no matter where they are in the world,” said Sagar Dave, Digital AV Marketing Manager, Samsung Electronics Australia. “Samsung’s new range of cameras offers practical, easy-to-use technology, so you no longer need to worry about the hassle of cables or confusing user manuals. With a simple Wi-Fi or USB connection, you’ll be able to share your memories in an instant.”

Samsung PL90

The 12.2 megapixel Samsung PL90 features a built-in USB connector allowing you to capture images and upload them to your computer without the need for cords or cables. By simply plugging in your Samsung PL90, images can easily be uploaded, tagged and shared from anywhere in the world. Additionally, the Samsung PL90 automatically recharges when connected to a computer via its in-built USB, so no need for a battery charger to be taking up precious room in the suitcase!

The Samsung PL90 also features Samsung’s new Smart Auto (Still & Movie) technology, so whether you’re at a rock concert or the beach, the camera will automatically adjust its mode to instantly match the shooting environment and capture the perfect shot. In addition to this, the Samsung PL90 also features Samsung’s Perfect Portrait System. By tracking your face and alerting you with audible noise when you’re in frame, you can be confident that when you step out from behind the camera you’ll be the star in every shot.

Samsung ST80

The 14.2 megapixel Samsung ST80 features in-built Wi-Fi, High Definition (HD) video recording and a 3” LCD touch-screen that allows you to share all your images and videos with a few simple touches of the screen. The perfect companion for the savvy social networker, the Samsung ST80 lets you upload all your photos and videos directly to your favourite social networking sites such as Picassa, Facebook, YouTube or Photobucket by simply logging into a local network. Or, if you simply want to share your memories with a select few friends, you can scroll through your camera’s address book to email your special memories directly!

The intuitive Samsung ST80 also features Samsung’s AllShare™ technology, so you can effortlessly stream the pictures stored on your camera directly to DLNA compatible devices around your home, such as HDTVs and digital photo frames, adding an extra dimension to the photo sharing experience.  The Samsung ST80 takes cropping in a new direction with Smart Crop. This innovative feature lets you snap photos on an angle and then crop them in camera so that they are level. Simply select four points on the image and the Samsung ST80 adjusts the image accordingly.

Samsung PL200 and ES75

In addition to the Samsung PL90 and ST80, Samsung has also launched two other cameras to complete its new range. The 14.0 megapixel Samsung PL200 features a 7x optical zoom lens, while maintaining a slim and compact design. With HD video recording and an easy-to-use menu, it’s the perfect camera for amateur photographers looking for an affordable compact camera with superior resolution and optics.

The 14.0 megapixel Samsung ES75 with a 5x optical zoom is the perfect choice for people who live their lives on-the-go. The camera features a 27 millimeter wide angle lens to allow you to take exceptional quality pictures of landscapes and settings. The Samsung ES75 also includes rubber protected buttons and a scratch resistant cover for extra protection while travelling or when taking your new camera into outdoor environments.

Samsung Product Specifications:

-ENDS-

About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au