BeaconEquity.com announces the publication of ‘Focus Media (FMCN): Riding the Wave of Chinese Ad Boom’
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Focus Media (FMCN): Riding the Wave of Chinese Ad Boom
”Digital advertising giant Focus Media (Nasdaq: FMCN) recently reported better-than-expected quarterly profit and third-quarter earnings forecast above analysts' expectations. The advertising sector continues to benefit from the economic boom, with Focus Media seeing continued strong demand from consumer goods advertisers in China in the second half of 2008. Though its business was negatively impacted by the catastrophic earthquake in May, business conditions rebounded quickly in June. The company also expanded its network capacity in the second quarter…
“Based on an audience-centric approach, Focus Media provides a broad portfolio of media advertising platforms, including its Commercial Location Network, In-store Network, Poster Frame Network, mobile handset advertising network through Focus Media Wireless, and Outdoor LED Network…
“For the second quarter of 2008, Focus Media reported total revenues from continuing operations of $211.7 million, an increase of 106.8% compared to $102.4 million for the second quarter of 2007, and an increase of 31.1% compared to $161.6 million for the first quarter of 2008…”
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